Description for the category: Social media training & coaches
The Author Advisor works with clients to define their brands and then execute brand-building strategies. My professional background is in marketing and sales. I spent years working for brand-name companies Morgan Stanley and Panera Bread, but in 2012 I began pursuing a new path as a writer and blogger. I taught myself how to blog, managed and produced content, and self-promoted via social media.The Author Advisor was founded to help writers navigate the complicated process of publishing, promoting, and selling their books.
More about me:
MA in Publishing from University College London
MBA in Marketing from the University of North Carolina at Chapel Hill
BA in English from the University of Michigan at Ann Arbor
10+ years of experience in the business world; worked with clients to meet customized objectives and deadlines
Marketing experience in social media, grassroots marketing, publicity, communications, branding, and campaign design/management
As a writer, I also have hands-on experience down in the weeds (building a platform, developing blog content, pitching my work, and navigating social media). Now I enjoy sharing what I’ve learned with others.
