Max Communications has been an independent PR agency focusing entirely on authors, both self-published and traditionally published, and their books since 2007. Prior to that, Mimi Schroeder APR, the principal owner, managed publicity for a traditional publisher, worked as a Community Relations Manager at bookstores, and wrote book reviews for a daily paper. She has been accredited in Public Relations since 2000 through the Public Relations Society of America.

Services Offered

• Book publicity plans
• Media lists
• Press releases with search engine optimization
• Press kits-hard copy and electronic
  • synopsis
  • press release
  • biography
  • critical praise sheet
  • reviews
  • FAQ for author interviews
  • fact sheet
  • backgrounder
  • purchasing information
  • table of contents
  • photos of author and cover
• Trade mailings: pre-pub mailings of F&Gs or galleys to book reviewers at trade and key long-lead media
• Review mailings: post-pub mailings of review copies and press kits to customized mailing list of book reviewers at: the largest daily newspapers, magazines, broadcast media (radio & TV) and author’s local media
• Customized pitches to literary Web sites
• Personalized queries
• Target mailings to niche markets
• Pitches for feature stories and author interviews
• Proposals to book festivals and literary conferences
• Proposals to book trade shows
• Proposals to educational conferences
• Book signings/presentations at bookstores, museums, libraries, specialty shops
• Contact database
• Regular status reports
• Book award nominations