Description for the category: Author events
Chain book stores are closing. Libraries are trying to compete with ereaders. Prospects for author events would seem bleak. It doesn’t have to be. Think “beyond the book store.” Besides book clubs, there are numerous organizations that would love to have you appear and talk about your book. At most of these venues, you will receive 100% of the sales, at book stores around 30%. The Internet has a wealth of radio and TV opportunities. As an author, you are now a celebrity and an expert. People love the chance to mingle with a celebrity. One client has appeared at many Hadassah (Jewish women’s organizations) branch meetings, because of their affinity for the subject. Years later, some have asked her to come back and speak again. My book is about Norway. I was invited to the five-day Norwegian Fall Festival in North Dakota. Know your audience and where they are.
Michael Kleiner Public Relations and Web Design can be found in these categories:
