Description for the category: Copywriters
Press releases. Marketing flyers. Promotional blurbs. Website copy. Back-cover copy. Just for starters. The list of written materials you need to create to promote, market and publicize your book—and book-related products, services and events—can be overwhelming. You could do it yourself, but is writing effective marketing copy your strong suit? Do you understand – intimately – concepts like “audience,” “features/benefits,” USP, and “The Curse of Knowledge”?I do. Why? Because I’ve been doing it for over two decades. In 1994, after 15 years in sales/marketing, I launched my (still-thriving) freelance copywriting practice. If I can create effective marketing materials for entities such as BellSouth, American Express, UPS, Mercedes-Benz, Coca-Cola, and countless others, I can do it for you. And in the process, I’ll make sure you’re telling the world the most compelling and complete story of your book, and why it matters. Visit my copywriting site at www.writeinc.biz.
