Description for the category: Press release writers
“I've Published a Book" is NOT News Anymore!Your press release competes for attention with hundreds of others every day, on every journalist’s desk. It competes with millions of pages in the search engine results. And when hundreds of thousands of books are published every year, that means the tired old "5Ws" (who, what, when where, why) is no longer enough to get attention.
You need something fresh and exciting: a story-behind-the-story release that shows how the book helps the reader solve a problem, accomplish a goal, or be entertained.
Examples?
It’s 10 O’Clock—Do You Know Where Your Credit History Is? (electronic privacy book)
The Hidden, Shameful History of Legalized US Anti-Chinese Racism (American history)
Never Mind "Can Youth Change the World"—It's "Get Out of the Way, They're Charging Forward!" (activist anthology)
Is Your Life as Full of Holes as Swiss Cheese? Maybe That's a GOOD Thing! (self-help)
