Description for the category: Book marketing strategists & planners
There’s a lot more to book marketing than just writing a great cover and a great press release. Or starting a bunch of profiles on social media. Or buying ads.Ask yourself questions like…
In whose interest is my success, and how can I partner with them for mutual success?
How do I reach the exact people who want and need this book?
Which marketing methods best suit my personality, my audience, and my particular book?
What spin-offs and sequels should I consider?
Will this book make sense for foreign rights and special sales?
How do I define success in this market?
Shel Horowitz, award-winning author of Grassroots Marketing for Authors and Publishers, can be your guide. He’ll create a custom marketing plan for you, based on your skills and interests, the psychographics of your readers, and the specific book you’ve written—and write the materials to carry it out.

